In a city known for luxury, Julith Coffee in Dubai has taken things to a new level—serving a single cup of coffee for AED 3,600, or roughly £780. The brew in question? A 98-point Gesha varietal from Panama, auctioned for over £24,000 per kilo. It’s not just a drink; it’s a spectacle.
This isn’t your average café experience. The beans are hand-sorted, roasted with surgical precision, and brewed tableside using a customised siphon setup. The café claims the flavour profile includes “jasmine, bergamot, and a whisper of mango”—but at that price, you’d expect it to sing opera. It’s a flex, a headline, and a reminder that coffee is increasingly being treated as a luxury collectible.
But is it worth it? That depends on your priorities. For some, it’s about exclusivity and status. For others, it’s about flavour and story. At Bold Coffee, we believe great coffee should be extraordinary—but not inaccessible. We chase boldness, not bravado. Our beans are chosen for character, not clout, and our pricing reflects real value—not auction drama.
This Dubai moment also raises deeper questions: is ultra-premium coffee elevating the industry or distorting it? When price becomes the headline, flavour and ethics risk becoming footnotes. At Bold, we’re here to flip that script. We want coffee to be celebrated for its origin, its craft, and its impact—not just its price tag.
Got thoughts, questions, or coffee stories of your own? Leave a comment below—we read every one and love connecting with fellow coffee lovers.
For more about who we are and what makes Bold Coffee… well, bold, check out our About Us page.
And don’t forget to explore our other blog posts—we’re always adding new content.
Sign up to our newsletter and follow us on socials to stay updated. The world of coffee moves fast, and we’re here to keep you in the loop.